Discover launches Smashburger for Winter Menu

We are immensely proud to have partnered with Discover Airlines since 2021, curating and delivering the airline’s Food & Beverage programme, the Onboard Bar, powered by Retail inMotion’s pioneering Vector technology. 

Our team recently launched the new Discover Airlines Winter Menu. Leveraging feedback from passengers as well as crew, the menu was specially designed for travellers who crave more than just a journey, introducing:  

• Smashburger with crispy fries – available exclusively on Discover Airlines 
• Coconut Chicken Curry with rice 
• Penne Pomodoro  
• Salted Caramel Brownie 

Created in collaboration with Discover Airlines, the Smashburger and Fries by AMI brings an iconic street-food favourite into the skies. The juicy beef Smashburger, served in a soft brioche bun with cheese, caramelised onions, and mayonnaise, delivers indulgent flavour and comfort. Oven-fresh fries, available separately, complete the classic pairing, creating a unique experience in in-flight dining and a perfect meal option for short and medium-haul flights. 

Customers can pre-order for short- and medium-haul flights. Travelers who order 72 hours before departure in the pre-order shop receive a 10% discount, which helps the airline achieve its goal of minimizing food waste. 

“We regularly ask our customers what they'd like to buy on board, and since the currywurst we offered for over a year was a huge success, we thought: what would suit us as a leisure airline better than offering burgers and fries?” Nils Broichhaus, Discover Airlines 

(This article was re-published here from Retail inMotion’s LinkedIn profile, following the launch of Onboard Retail as a stand-alone entity in July 2026.)