Name: Onboard Retail
Price range: $

Who we are

Designed for passengers. Built for retail success.

Europe's leading airlines trust us to curate and manage market-leading onboard retail programmes that deliver unrivalled experiences for passengers and profitable ancillary revenue for airlines. Combining commercial expertise, tailored product choices and seamless execution, we help turn everyday journeys into stronger customer relationships.

01 Our Services

Product & Assortment Strategy

Smarter retail starts with better understanding. We combine our retail expertise, passenger insight and commercial intelligence to create data-led ranges that deliver on every level. Thoughtfully created, carefully priced and continuously optimised, every programme is designed to support your brand, delight your passengers and drive performance.

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02 Our Services

Procurement & Supplier Management

The best supply chains are the ones passengers never notice. When products are available, operations run smoothly and crews have what they need. Better journeys happen naturally. That’s the standard by which we support Europe’s largest airline and why we take full ownership of the retail supply chain - from sourcing and supplier partnerships to logistics, inventory and performance management.

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03 Our Services

Retail Programme Management

One programme. One partner. Complete ownership. Great onboard retail doesn't happen by accident. It takes careful planning, constant optimisation and flawless execution. We take end-to-end ownership of your programme - from range strategy and pricing to onboard communication design and crew engagement - ensuring every element works together to deliver the commercial performance that you expect.

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04 Our Services

Menu & Packaging Design

We won't just show products. We’ll make them irresistible. Great design earns attention, builds trust and drives sales. By combining creative expertise with retail insight, we’ve created onboard experiences for many of the Europe’s leading airlines, including Ryanair, Eurowings and Aer Lingus. We can bring your brand to life whilst helping your passengers discover, choose and enjoy their onboard F&B or Boutique experience.

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05 Our Services

Crew Engagement

Fire up your sales with a combination of tailored programming, crew training and incentives. Products spark interest, but an engaged crew drives sales and makes the experience memorable. We create tailored crew engagement programmes that build confidence, encourage participation and inspire and reward crews to deliver their best performance for improved inflight retail experience, revenue and customer experience ratings.

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06 Our Services

Technology & Finance

Smart technology enables better journeys, enhances experiences, simplifies operations and unlocks new opportunities for growth. That's exactly what our partner company, Retail inMotion’s end to end Tech platform was built to do, bringing together operations, crew, passengers and performance into one seamless ecosystem.

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Where we came from

Proven Track Record

Though our name may be new, our knowledge and expertise is beyond reproach.

Our legacy

A legacy of expertise.
A mindset for what's next.

Our foundations were built through our legacy, where, over 15 years as part of Retail inMotion, we built experience, know-how and credibility helping airlines reimagine and evolve their onboard retail programmes.

By combining operational know-how, retail innovation and a deep understanding of passenger behaviour, we earned the trust of some of the industry's leading brands. Today, that experience continues to guide us. Now a standalone company, Onboard Retail continues to work alongside our technology partner, Retail inMotion.

Our future

A future built on experience.
Driven by possibility.

As Onboard Retail, our future is rooted in a simple belief: onboard retail can be smarter, more connected and more valuable for everyone involved. We combine proven expertise with future-focused thinking to create retail experiences that keep evolving with the needs of airlines and their passengers.

By bringing together passenger insight, retail expertise and creative thinking, our team is committed to help airlines create programmes that perform commercially while enhancing the journey itself. Always evolving. Always improving. Always focused on the future.

Retail Excellence

Tailored for passengers – tuned for performance.
We create retail programmes that balance passenger appeal with commercial success. Combining customer insight, market intelligence and category expertise, we shape onboard experiences that strengthen your brand, drive revenue and evolve with changing passenger expectations.

Operational Expertise

Complexity handled – confidence delivered.
From supply chain to service delivery, we bring together operational expertise, dependable supply chains, intuitive tech and deep industry expertise to keep programmes running smoothly. Managing the moving parts behind the scenes, we help your crew stay focused and your operation perform at its best. Smooth skies, no surprise!

Trusted Partnership

More than a supplier – an extension of your team.
The strongest programmes are built together. We work closely with our airline partners, bringing expertise, fresh thinking, and shared accountability to every challenge and opportunity. Responsive, collaborative, and invested in your success, we're with you for every step of the journey.

Hear from our partners

"Our collaboration has been very productive since the launch of our airline in 2021. From the outset, they’ve shown a strong commitment to delivering tailored solutions that align with our operational needs as a leisure airline, making them a reliable partner in our growth.“

Nils Broichhaus

Discover Airlines

“We’re pleased to continue our longstanding partnership with Onboard Retail (Retail inMotion), whose tailored retail and technology solutions help ensure our aircraft are stocked full of delicious food and beverage options for our 200m plus passengers per annum.”