Technology for retail on the move

Trusted by the world's leading airlines

Who we are

Modular technology for seamless retail operations

We partner with global airlines to provide our modular Vector technology to manage complex onboard retail programmes, designed to enhance customer and crew experiences. We support the complete retail lifecycle, from the moment stock is ordered into a warehouse, packed and loaded onto trolleys, through onboard sale and payment, to post-journey reconciliation and reporting.

01 Our Technology

Ground Operations

Choose the modules to suit your needs. To support ground operations, we offer warehouse stock management (vWMS), purchase ordering (vOMS) and supplier and client accounts (vACC), together with our packing (vPack) and pre-journey ordering (PreOrder) options that prepare a service ahead of departure. Our vPrediction module forecasts demand from historical sales and missed-sale data, helping airlines minimise waste and reduce weight.

We recently developed a new Driver Loading app, which offers improved efficiencies for product supply chain.

02 Our Technology

In-flight

Leverage our innovative in-flight technology to drive ancillary revenue and improve customer experience. Our digital ordering channel, Order to Seat (O2S), allows passengers to browse and order food, beverage and retail items directly from their seat during the flight, with no app download or account creation required. We provide multi-platform Point of Sale (vPOS), running natively on Android, iOS and Windows across smartphones and tables, enabling the onboard sale process, while capturing data that flows into reconciliation, accounting and future planning.

Talk to us today about our new, user-friendly, Point of Sale solution - vPOS Next Gen.

03 Our Technology

Payments

We process over €1.2bn annually on our secure inflight payments module (vPay) which enables payments by cash, card and smart wallet, both offline and online. vPay features configurable transaction limits, tap-to-pay hardware pairing, voucher redemption and loyalty scheme accrual and redemption. As a PCI DSS compliant tech partner, we operate to strict security standards and offer additional fraud protection options. Our vPay platform interacts with our optional reconciliation module (vRec) to facilitate matching and approving sales, card payments, warehouse stock usage and payment of crew commission.

vProtect,is our new modular, PCI DSS-compliant, fraud prevention solution, integrated with our proprietary Vector ecosystem, specifically developed to tackle airline fraud. It uses secure precise data, intelligent feedback loops and industry collaboration to stop fraud before it happens – without compromising legitimate sales.

04 Our Technology

Data & Analytics

Our Vector platform’s data is the fundamental building block behind reporting, business insights and vPrediction, our machine-learning-driven forecasting tool. We offer three complementary data solutions, each suited to a different business need and level of technical capability. Back-office reports provide a comprehensive reporting suite covering all areas of ground operations, inflight and payment modules. API interfaces allow businesses to send schedule and roster data to Vector and to request data back. Data at Scale (Daas), our newest offering provides a near-real-time view of operational data.

We continuously evolve our data and analytics capabilities and are happy to discuss these with you.

01 Our Technology

Where we came from

20 years of Onboard Retail expertise

Forged through partnering with exceptional customers

Our legacy

A proud history

From humble beginnings as a start up in Dublin over 20 years ago, Retail inMotion built a solid reputation as a trailblazer in the aviation industry, creating innovative retail concepts and developing proprietary ‘Vector’ technology to power onboard retail programmes.

We are immensely proud to have partnered with over 30 leading global airlines over the years, helping our customers develop and grow their ancillary revenue, reduce waste and bring a smile to millions of passengers every year!

In July 2026, our business split into two separate entities, with ‘Onboard Retail’ becoming a standalone venture, which we continue to partner with.

The future

A new partnership

Our partner, Onboard Retail, built experience, know-how and credibility as part of Retail inMotion, helping airlines reimagine and evolve their onboard retail programmes.

Now a standalone entity, Onboard Retail combines proven expertise with future-focused thinking to create retail experiences that keep evolving with the needs of airlines and their passengers. Its future is rooted in a simple belief: onboard retail can be smarter, more connected and more valuable for everyone involved.

We are proud to continue to work with Onboard Retail as its technology partner.

Learn more

Reassuringly secure

We maintain ISO27001 and PCI DSS compliance annually to deliver industry-leading security and safeguard our customers’ sensitive information.

Operationally savvy

With over 20 years’ industry experience, we have in-depth knowledge of retail programmes, airline operations, crew pain-points and passenger expectations.

Trustworthy partners

Having earned the trust of some of the world's leading airlines, with complex needs, we have a proven reputation for delivering on our promises.

Hear from our partners

We’re pleased to continue our longstanding partnership with Retail inMotion, whose tailored retail and technology solutions help ensure our aircraft are stocked full of delicious food and beverage options for our 200m plus passengers p.a.

Aoife Greene Ryanair

"Our collaboration has been very productive since the launch of our airline in 2021. From the outset, they’ve shown a strong commitment to delivering tailored solutions that align with our operational needs as a leisure airline, making them a reliable partner in our growth.“

Nils Broichhaus Discover Airlines