MAS enhances inflight system
Passengers on Malaysia Airlines are enjoying faster and more user-friendly retail transactions onboard since the airline launched the use of handheld sales devices by Onboard Retail Solutions across its fleet effective 01 May 2009. The national carrier chose Onboard Retail Solutions® because of its proven track record and specifically its onboard retail focused technology solutions.
Malaysia Airlines' General Manager, Corporate Marketing and Loyalty Program, YM Raja Dato? Nordiana says, "From the customer's perspective, the technology solution will ensure that transactions are faster and more user friendly as it will replace the current manual processes onboard. At the same time, the cabin crew will have onboard access to automated facilities such as the sales calculator and currency conversion. This will mean that it will free up their time to ensure that our guests are well taken care of.
"This is amongst the many initiatives Malaysia Airlines has embarked on, particularly within Corporate Marketing to improve customer experience. Onboard Retail Solutions will work closely with us to ensure that we have a winning solution onboard our fleet. This is aimed at offering our customers a seamless and efficient experience onboard Malaysia Airlines," she said.
Onboard's CEO Thomas Drohan said, "We are incredibly excited to be working with Malaysia Airlines and Golden Boutique. Golden Boutique has an impressive onboard sales track record and we are looking forward to helping them grow this further. This partnership will mark Onboard Retail Solutions first sign-up in this region and we expect to announce a number of other key relationships in this exciting and fast growing market."
The Onboard Retail Solutions system is designed to streamline and improve the entire onboard retail process ie from retail product and promotion planning to picking, packing and loading, as well as assisting the cabin crew in giving passengers the best duty free/travel retail service at the point of sale. It enables quick product selection and payment with cash or credit card and provides passengers with clear receipts. It will be seamlessly integrated into the Malaysia Airlines systems and will provide management with comprehensive retail performance reporting.
Photo Caption shows L-R:
YM Tengku Dato' Azmil, MAS CFO; YM Raja Dato? Nordiana, MAS Corporate Marketing & Loyalty Programme; Thomas Drohan, Onboard CEO; Alexander Kovacs, Head of Business Development Asia Pacific; and Marziah Yahya, Senior Manager Malaysia Airlines Golden Boutique.
Note to editors
MAS Golden Boutique
MAS Golden Boutique is a subsidiary of Malaysia Airlines, with a focus on travel retail business that is experiencing encouraging growth and has evolved as a key revenue stream. Through its Temptations brand, it offers an array of over 200 products which include fragrances, cosmetics, jewellery, fashion accessories, leather goods, timepieces, electronics, travel accessories, stationery, children's collections, chocolates and health products. The inflight retail prices range from US$5 to US$463. Around 20 products with prices ranging from US $20 to US$420 are also retailed through mail order.
About Malaysia Airlines
Malaysia Airlines (www.malaysiaairlines.com), the national carrier of Malaysia and one of Asia's largest, flies nearly 50,000 passengers daily to some 100 destinations worldwide across 6 continents. The distinctive Malaysia Airlines brand is an extension of the special culture of warmth and friendliness unique to Malaysians. This inimitable Malaysian sense of graciousness is branded as 'Malaysian Hospitality' and symbolized by the acronym MH which is also the airline?s flight code.
Malaysia Airlines holds a lengthy record of service and best practices excellence and is also one of only 6 airlines worldwide to be accredited a "5-Star Airline" by Skytrax, an accomplishment it has achieved for 4 consecutive years, 2005-2009. It has also received the accolade of 'World's Best Cabin Staff' by Skytrax over six years, 2001-2004, 2007 and 2009, the most for any airline.
